Breakouts
Taking the Tiger By The Tail: Seizing Control of your Career Destiny
Career Management Tips Every Professional Needs to Know
Dawn Rasmussen CMP – President, Pathfinder Writing and Career Services
The very nature of how we manage our professional career and go about finding new/additional work has radically shifted due to emerging technologies and constantly changing economic conditions. There is no such thing as ‘job security’ in today’s workplace– it’s now all about employability. And by being in career management mode, it means that a professional is making effective career decisions proactively to maintain and enhance employability and value to targeted employers. Building this mindset will allow anyone to be able to navigate quickly (and be in control of) future job transitions. Led by a professional resume writer and career management coach, this session will provide concrete, actionable steps to repurpose one’s professional awareness, vocational direction and build value into a powerful career destiny. Knowing where you want to go and preparing accordingly adds purpose and paves the way to more fulfilling work.
Meeting Planner Decathlon Training
Lynn Edwards
Lynn Edwards is one of the rare meeting professionals who has been on the supplier and meeting planner sides of the table during her 20+ year career. She knows what it’s like on both sides and how to maximize and make it easier for meeting planners to get what they want. As an independent meeting planner, Lynn knows that not only do you need to be a great planner, you need to be a great manager, great sales, great politician, great marketer, great project manager and more. In this customized session, Lynn will tackle 10 areas of independent meeting planners and give at least 3 practical tips in each of these areas to solve real time challenges you are having now. If you’re a meeting planner looking for tools and tactics to make your work easier now, then Lynn’s session will fill your needs.
Olympic Networking
Panel: Amy Hedin
Would you like to learn Olympic level networking, gain over 50 business cards during your Cascadia stay and more importantly, find that one connection that will really make a difference in your business? Come learn goals, strategies, tactics and tips for you to become an Olympic level networker at Cascadia and beyond. Amy Hedin is the founder of Human Point and was a trainer and consultant for one of the world’s largest training organizations around the world. Dawn Rasmussen is the founder of Pathfinder that helps people network and get the job of their dreams. Lynn Edwards is a 25+ year veteran of the meeting planner industry and business owner and is a master networker.
Interview Like a CEO
Dawn Rasmussen
Do you want the strategies and tips to nail your next interview? Dawn Rasmussen will share her feedback and observations from coaching 1,000’s of people in their interviewing skills. Dawn will show you the key factors for you to interview like a CEO and to set you far apart from the other candidates in your next job interview.
Gold Medal Selling
Panel: Doug Hoselton, Nicole Donnelly
Selling new business and selling your ideas is critical to advancing your career. In this panel, you’ll get a chance to learn from three different experts in selling who will have individual breakout sessions later in the conference. Doug Hoselton is the owner of the Sandler Sales Institute in Seattle. Doug coaches 100’s of sales people each week and is in touch with the day-to-day challenges of sales people in the Pacific Northwest. Nicole Donnolly used to be a pro snowboarder and took that energy to start BabyLegs, became an expert in social media and online sales, and recently sold her company to a large corporation.
After the Aha Moment: War Stories + Lessons Learned
Moderator: Teri E Jarvie, CMP, Panelists: Dean Martin, CMP, Meghan Woods
Have amazing stories, lessons learned, or war stories from the trenches? Have you planned for the unexpected and had all your bases covered only to strike out on a curve ball? You have the option of submitting your scenario(s) in advance anonymously. Share your experiences during this panel discussion and learn from each other’s mistakes. We will conceal your identity, and ask that you do the same for the company and colleagues you dish about.
Providing Superior Service and Working Effectively with Downsized Staffs
Moderator: Teri Jarvie, CMP, Panelists: Leasa Mayer, Laura Daniel, CMP, Tim Quigley
Staffing reductions are affecting planners and facilities equally. We are all challenged with how to provide superior service with less staff. This session is designed to help planners and facilities seek out key indicators that the other may be understaffed. Discover how to address these concerns early in the planning process to mitigate risks and ensure the event and facility are profitable and successful. Leave this session with a plan to both address and solve staff related issues.
Meetings 2.0 - How to Use Social Media to Market, Manage and Improve Events
Corbin Ball, CSP, CMP
New web technology is changing the face of the events industry. Trends in social media including blogs, mini-blogs, RSS, podcasting, social software, multi-user virtual environments and more will significantly impact planners, exhibitors, attendees and event marketers. This session will afford the opportunity to share successes using this technology. Many examples and case studies will be sited and you will come away with many ideas to use for your events.
Learner Objectives:
Learning Strategies for Turbulent Times
Ed Cohen
Ed Cohen was the successful Director of Training at Booz Allen Hamilton and took this 100 year old management company from off the charts to 68, 4, 2, and then to #1 on Training Magazine’s top training companies. Then he was recruited to Hydrabad, India to join the fast growing IT company, Satyam only to experience India’s “Enron”. The CEO was cooking the books and the company collapsed. Ed Cohen has a unique insider’s view of what happened at Enron and key lessons about Global Leadership as well as what you can do as a leader to handle these turbulent times and unexpected challenges. Ed’s story is fascinating as well as educating on the times we face ahead.
ROI for Corporate Event Planners: Come with Your Numbers!
Carol Huckaby, CMP + Andrew Taylor - Intel
You’ve attended the usual event planning ROI seminars and workshops. Afterwards, do you find that you are missing one little thing? An actual ROI number.
Like you, we had hoped someone would give us a simple answer. Current ROI practice is heavy on formula and theory. Is it possible that there is a simpler way to determine corporate event ROI? Something that allows you to dial up/down the level of accuracy needed, without mandating a ton of data collection and the repeated surveys common in traditional methods.
In the world of corporate event planning, there are some advantages in determining ROI. In this workshop, we will demonstrate our method, combined with publicly available research data and our 25 years of event experience, providing:
As an added benefit, you will grow your corporate event planner network.
Pre-requisites:
We’re good, but we are not mind readers. This session works when you come prepared with some basic stats from your last event: (number of attendees (hourly and salaried), event duration (hours), % of traveling attendees. If know, also include F&B costs per person per day, AV costs, meeting space rental, wireless access fees, speaker fees, and additional master account fees not outlined above. Do not have financial information from a previous event? You can use our figures for the class.
Sales In A Down Economy
Doug Hoselton
"Times are tough", "we're in a recession", and "the economy is tightening" are all being said these days. Nevertheless, there are companies who are making their fortunes during these same troubled times. What really separates those who prosper from those who struggle? Learn how your aptitude for growth versus your commitment to growth affect the results you achieve in your business for '10.
Join Doug Hoselton for sales training, sales management training and how to create a common sales culture to improve your results. Doug Hoselton is an authorized franchisee of Sandler Training. With over 20 years of experience working with Fortune 100 companies as well as being a serial investor, Doug brings real world experience and a system that works across many sales organizations. Doug was named one of the Top 40 Entrepreneurs Under The Age of 40 in 2002, has also performed on film and the Second City Stage and looks to bring his expertise and entertaining delivery to you and your team.
Reconnecting Business: A Case for Face-to-Face Engagement
Roger Rickard
Spending time away from home is not fun. So why do it? Because meeting people face-to-face is so incredibly important. Whether it is meeting with a potential client, presenting ideas to a group of guests at a meeting or just spending time talking with people - the face to face interaction is the driving force in building lasting relationships and creates a bond that enables far greater communication in the future. Once we've spent time together face-to-face, both parties feel both a deeper connection and a stronger obligation to one another.
Learner outcomes:
With all the cost cutting moves and slashed travel budgets, Roger Rickard brings hard evidence and tangible returns for face to face engagements. Roger is an industry expert in all aspects of MICE (Meeting, Incentives, Conventions and Events) and draws on 25 years experience
Making Cents: Cost Savings Measures to Improve Your Meetings Bottom Line
Moderator: Sue Kerber, CMP and Kristi Sanders via Video Conference
Are you being asked to deliver more without spending more? Are you in need of expense reduction strategies that don’t compromise the event experience? Things get tough when you have to meet expectations on a reduced budget. Join this innovative discussion where you'll find expense reduction strategies and ideas on how you can put on a meeting that only looks like it cost a million bucks. Kristi will practice what she preaches as we’ll be connecting live with her via video conference from Atlanta, GA.
Hot Topics:Working under Current Budget Pressures: Strategic Budget Management
You Voted for this Session,
Moderator: Lynn Edwards,
Panelists: Carol Cooper CMP, Judy A. Henrichs, CMP + Ken Pickle, CMP, CPCU
To continue to succeed as a meeting professional, we must be able to reforecast our meeting budgets in response to changing market conditions and shifts in organization priorities. Hear specific case studies on what colleagues are doing in managing their meeting budgets from a broad perspective. Also, you will be able to share your questions and concerns with this experienced panel.
Strategize and Plan for the Next Market Shift
Moderator: Teri E. Jarvie, CMP + Panelists: Mike Ditter, Andy Bishop
How will the next shift in the market effect the industry? Will it be a buyer’s market or something more evenly balanced? Hear from a panel of industry veterans who not only survived the last recession, but positioned their organizations for a rebound. Learn how to negotiate existing and future hotel contracts, room blocks, room rates and attrition for provisions, while maintaining critical partner relationships. Discuss how the reduction of corporate meetings will affect association bookings into the future.
Until the market does shift, what measures can you take to address the following:
1.) Room rate integrity
2.) Hotel Foreclosures and Bankruptcies ( advance deposits)
3.) Continued decline in transient market and in corporate meetings, the affects it has on group ( association) attrition
4.) Hotel service – is it beginning to be compromised
5.) Management and Ownership changes
Speaking To Persuade: Presentation Skills for Sales
Vanna Novak
Given the array of tools available today, most business people can develop and deliver informative presentations. But how good are you at persuading your listeners to act on your message? Whether you’re selling services or products, trying to inspire groups to accept change, or pitching new business opportunities, knowing how to deliver an engaging presentation that gets you buy-in can be priceless. It can mean the difference between failure and success! Move from being simply informative with your presentations to becoming a confident and convincing presenter.
Vanna Novak is the President of Speak To Persuade and has been a speaker, trainer, author and consultant for over 20 years. Vanna has twice been elected to the National Speakers Association Board, 2 time gubernatorial appointee, and university faculty member. In addition, Vanna is the spark and founder of Executive Development Institute, helping bridging the gap of getting diverse professionals into executive positions.
Saving The World at YOUR Work
Tim Sanders
After Tim Sanders keynote, Tim will personally be leading a breakout session about how to apply his Saving The World at Work concepts to your work. During this interactive session, Tim will help you build a customized plan on how you can return to work and start your own Responsibility Revolution in helping to save the world at your own work using very simple and easy to apply actions that will make a difference to the bottom line.
Four Strategies to Increase Your “FACE” Value and Stop You From Wasting Time and Money: 'Lie To Me': An Unofficial Seminar on Learning the Detecting Deception Techniques Used in FOX’s Popular Television Show
Through role playing, self assessment tests and other leadership training scenarios, during this training you’ll develop your unique leadership style for maximum impact. Among the traits shared by inspirational leaders, one of the most important is the ability to read the emotions of their employees or team—and the ability to do this during tough times is the acid test. This unique, cutting-edge, step-by-step process that is easy for anyone to follow is based on the same strategies used on Fox’ new hit drama series called Lie to Me!
These techniques will not only improve every aspect of your life, but will also:
Sustainable Meetings: ROI from Specific Case Studies - Measurable Results of Success
Gina Broel, CMP + Jessica Ludders
Microsoft launched its Sustainable Events Initiative in January 2008. Through a partnership between Senior Event Marketing Manager, Gina Broel, (member of the MPI Corporate Social Responsibility Task Force) and logistics vendor, Jessica Ludders (Sound Planning), this Initiative has delivered impressive results as well as valuable lessons in how to successfully integrate sustainability in to events. In this session, Gina and Jessica will share several mini-case studies on how they have partnered with food & beverage, transportation and exposition suppliers (along with many others) on over 20 events to successfully implement, track, review and refine their sustainability efforts.
ROI on Social Media
Nicole Donnelly
Facebook, twitter, linkedin, websites, blogs, rss, what does it all mean? More importantly, how can I use all of this social media to make a tangible results in my business? Nicole Donnelly will be your guide to how to use social media to create revenue and how to measure its effectiveness.
Nicole Donnolly used to be a pro snowboarder and took that energy to start BabyLegs, became an expert in social media and online sales, grew her company to over $5M in sales through social media and recently sold her company to a large corporation. Nicole’s latest venture, Big Ruby, takes her amazing experience and harnesses it into high-powered consulting that deliver results from online websites and social media.
BONUS *** FREE BOOK *** Hot off the presses, Nicole will give every participant a signed copy of her new book, “Ride Like a Penguin: Overcoming Obstacles in Life and Business”, that takes you from vision to execution, overcoming obstacles and achieving the goals that you dream.
Strategic Meeting Management in Action: Two Case Studies
Lisa Schelle + Kathy Rust
In 2004 NBTA’s Groups & Meetings Committee created a White Paper entitled “Building a Strategic Meetings Management Program” (SMMP) which identified the necessary steps to develop a strategic meeting management program This session will provide a quick overview of the components of a SMMP, and is your chance to get the tools and structure you need to develop and/or grow a strategic meeting management program in your organization. While this session has been created for corporate planners, it is also very relevant to anyone who works with or supports planners and meetings.
Kathy Rust, designated one of 20 Changemakers in 2008 by Corporate Meetings & Incentives Magazine was recognized for her successful implementation of SMMP at Washington Mutual. She drove SMMP within the company, developing company-wide policies and practices to leverage volume, manage risk and to maximize savings, all the while maintaining exceptional results with WaMu’s meetings. In addition to sitting on the Groups & Meetings Committee from 2005 – 2007 Kathy was on the NBTA Task Force that designed the Strategic Meetings Management Certification program. Hear Kathy’s success story and learn about the efforts and challenges of implementing a SMMP.
Lisa Schelle, Director of Global Meetings & Events, NIKE will share her experience in the design and current implementation of a Strategic Meeting Management program within NIKE.
Objectives: