Speakers

 

Bruce Anderson,
Senior Account Executive, StarCite

 

Corbin Ball
Corbin Ball, CSP, CMP, MS is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun.  His articles have appeared in hundreds of national and international publications and he has been quoted in the US and News Report, Wall Street Journal, the New York Times, USA Today, Fast Company, PC Magazine and others. Corbin serves or has served on numerous hotel, corporate, convention bureau and association boards. He is the only person to have received both the MPI International Supplier of the Year and the MPI International Chapter Leader of the Year awards. Corbin has been named for four consecutive years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine.

 

Jenifer Bennett, CMPJenifer is a Meetings Manager for SPIE, the international society for optics and photonics, a non-profit organization that runs 19+ conferences per year arranging from 150 - 19,000 people.  Her background is largely in conference production but she also has extensive experience in corporate incentive and marketing special events.  Before working for SPIE Jenifer worked for Premier Event Connection as Senior Meeting and Event Manager, designing multiple events for groups such as Chevron, Microsoft, and T-Mobile.  During this time she was the Logistics Lead for Microsoft “Get Net Safe Tour” in 2006 touring 12 different cities and doing more than 36 events in a 6 months’ time frame.  Jenifer currently lives in Bellingham, WA where she enjoys home projects and playing sports.

 

lacey barnett

Lacey Barnett has been in the Meetings and Events industry since 2005.  After graduating from UCLA, she worked as an Event Planner/Project Manager for a major utility company in Southern California, where she has her roots.  After dipping her toes into the corporate realm, love took her to the beautiful Northwest, where she currently resides.  She currently works for SPIE, a Not-for-profit Society that advances light-based technologies, where she is a Meetings Manager and handles domestic and international events ranging from 300 to over 18,000 international attendees.  She manages all aspects of their meetings-from registration, special events, catering, AV logistics, entertainment, signage, etc. including working with multiple contractors and vendors.  Her love of details and watching everything come together into one large event is what makes her love her career.

She enjoys traveling, cooking, spending time with family, and drinking wine.

 

Jeff Bowe, CTPSenior Sales Manager, Hotel Murano

Jeff Bowe joined the Hotel Murano opening sales team in May 2007. As the hotel's senior sales manager, his responsibilities include prospecting for new accounts and ensuring the satisfaction of current clients. He also serves as team lead for sales special projects.

Jeff is an eighteen-year travel industry veteran, having held a variety of hospitality management positions. Prior to joining Hotel Murano, Jeff served as a hospitality trainer for Signature Worldwide, working with national hotel management companies to increase sales and service levels. He has also served as tourism director for a national mall management company, establishing a successful track record in driving tourists to their malls.

Jeff earned the designation of Certified Tour Professional (CTP) from the National Tour Association in 2002. He was recognized by his travel industry peers as the Tacoma Regional Convention and Visitor Bureau’s tourism professional of the year in 2008. He was also presented with a SASI Award for excellence in tourism marketing by the Shop America Alliance in 2001.

Jeff resides in Olympia, Washington with his family and enjoys golf in his spare time.

 

Nicole Brambila Account Executive, EventBrite

Nicole has been with Eventbrite for the past year.  She leads the conference and registration team and has had the opportunity to work with conference organizers all over the world to help them streamline registration for their events.   Her degree is in Special Event Management and prior to entering the world of technology 6 years ago she spent her time working in the wine industry planning both corporate and private events.  She is honored to be asked to speak at MPI Cascadia 2012

 

roy breiman

A graduate of La Cordon Rouge Culinary School in Sausalito, California, Breiman began his career in 4- and 5-star restaurants in San Francisco and New York City. Drawn by centuries of history and culinary tradition, Breiman moved to France, where he lived for several years. During his time there, he worked in Michelin-starred restaurants such as Les Trois Marches in Versailles; La Bourride in Caen, Normandy; Le Château Eza in Eze Village; and Restaurant Chantecler at Hotel Negresco in Nice. Upon his return to the United States, Breiman brought critical acclaim to Meadowood, Napa Valley, a Relais Chateaux property, through his international promotion of food and wines of the region. (Meadowood now celebrates a rare three-star Michelin rating – joining The French Laundry as the only other restaurant receiving this Michelin Guide San Francisco distinction.) As part of Breiman’s foundational work there, he traveled to Baden Baden, Germany; Beijing, China; and Seoul, South Korea.  In 1995, Breiman became a member of the James Beard Foundation, and in 1998, joined the ranks of StarChefs’ “Chefs to Know.” Both associations have afforded him numerous opportunities to showcase his seasonally inspired cuisine and develop a strong following in the process. PBS named Breiman one of America’s Rising Star Chefs; John Mariani of Esquire Magazine named him a “Chef to Keep Your Eyes On,” and Bon Appétit magazine named him one of 13 “Top Hotel Chefs in America.”

 

MARTI CASTILLO

Marti Castillo, CMP has over 20 years of meeting and event management experience in both the corporate and nonprofit arenas, for a variety of markets and audiences. Currently, she is the principal of her own company, Meeting and Event Solutions and a partner of the Proper Planning Team. In addition, she manages approximately 100 meetings and events per year as the internal System Event Planner for PeaceHealth, a significant Pacific Northwest nonprofit healthcare system.

Before relocating to the Northwest in the early 1990s, Marti was a computer consultant from Los Angeles that specialized in customized software and process improvement for national associations and manufacturing clients. It was soon thereafter she moved to Washington State where her passion and talent for project management, meeting and event planning flourished while working for a nonprofit labor union association for over ten years.

Her expertise includes leading a wide array of programs including executive briefings, conferences, social events, fund raisers, auctions, shareholder meetings, internal and external trainings, and other special events. Her experience involves site selection, contract management, travel management, process development, graphic design, finance, budgeting, marketing, communications and overall project management.

When not busy planning meeting and events, Marti volunteers her time by supporting the Regional Animal Service of King County, United Way, and the Big Brother Big Sister program.

 

Kyla Cavanagh

Kyla Cavanagh is a Sales Manager for the Tacoma Regional Convention + Visitor Bureau. Being born and raised in Gig Harbor Kyla, is passionate about bringing visitors and convention delegates to Tacoma and Pierce County. 
Kyla works closely with meeting planners and convention delegates to connect them with Agritourism opportunities as part of their convention in Tacoma + Pierce County. This gives visitors authentic interactions with farmers, growers and chefs that lead to the discovery of geographically distinctive food and drink, creating lasting memories of their convention.
Kyla earned her bachelors degree from Arizona State University where she fell in love with hospitality and tourism and looks forward to a long career in this industry. Kyla is an active member of the Washington Society of Association Executives and the Pacific Northwest Chapter of Professional Convention Management. When Kyla is not at work you can find her trying new restaurants around the south sound and hanging out with her Shih-Tzu, Coco.

 

Rick chinn

Rick Chinn is a veteran sound guy. In addition to the usual live sound and recording mixing jobs, he is also a sound system consultant. A short version of the client list would include Benaroya Hall, Bastyr University, Teatro ZinZanni, Edmonds United Methodist Church, and Opus 4 Studios. He is a member of the Audio Engineering Society (AES), and the webmaster of the Pacific Northwest Section of the AES.

He has been active in the field since the mid-60s, and along the way spent 20 years at Seattle Center running sound for a variety of events, ranging from simple meeting setups to Festival stages. In addition to operating and using sound systems, Rick also designs, builds, installs, and troubleshoots sound systems in a variety of venues. When a piece of equipment can't be bought, he has been known to build it from scratch. You can also find him on the web at: http://www.uneeda-audio.com

 

Aaron Cole

Aaron Cole is co-founder and Director of Business Development for Clear Skies Virtual Event Producers. Founded in 2009, Clear Skies provides service based solutions for the webcast and webinar industry. Aaron’s insight into this industry and it’s abilities to produce substantial results for businesses has made Clear Skies a recognized leader for professional managed event services.

As Director of Business Development, Aaron is focused on emerging trends and innovations within the world of virtual events. Clear Skies excels in its ability to deliver event services across multiple platforms, and provide customized solutions for online campaigns. Aaron and the Clear Skies team work to evaluate and implement the latest technological advances for the benefit of their clients business needs. Prior to founding Clear Skies, Aaron worked at Microsoft on the deployment of Office Live Meeting.

 

King Dahl King Dahl has turned his passion for art and design, environmental aesthetics, music, and fine food into a flourishing career in the world of special events. As the Executive Director of Event Design for MGM Resorts Events, King’s 50+ person award-winning team designs and produces over 700 events per year. His primary focus is implementing distinctive, innovative, and forward-looking design concepts for one of the leading resort companies in the world, MGM Resorts International, as well as its exclusive corporate and VIP gaming customers.

Inspired by freethinking visionaries in architecture, sculpture, fine art, music, and many creative fields that transcend the commonplace, King began his journey. For the past 28 years, King and his associates have created intriguing environments for thousands of social and corporate clients including celebrities in film, sports, and music. He also includes an impressive collection of Fortune 500 clients and several meaningful charitable foundations among his list of delighted clients. King’s professional affiliations include serving as Executive Vice President for the International Special Events Society (LA Chapter), and his speaking engagements and seminars have earned him respect on the speaker’s circuit throughout the special events industry.

 

Bob Delf

 

alex doyle

Alex P. Doyle, CMP has been with 21st Century Group since April 2000 and is responsible for providing major client meeting accounts with hotel site selection and meeting related services. Mr. Doyle personally manages over 15 meeting accounts ranging from national associations, major corporations and professional societies located in the Pacific Northwest as well as around the country.

With over 25 years of practical experience in the meetings industry, Doyle has served as a Director of Conference Services, National Sales Manager and as Director of Sales & Marketing for a number of meeting resort hotels in California, Florida and Hawaii during his hospitality career. In addition, Doyle has managed over 950 meetings in his 11 year tenure as an independent conference planner, varying in size from 12 to over 4000 attendees.  Mr. Doyle holds a BS in Marketing from the University of Nevada, Reno and is active in Oregon Society of Association Management, Meeting Professionals International, Oregon Chapter and Professional Convention Management Association and resides with his family near Portland, OR. He is also recognized as a Certified Meeting Professional (CMP) by the Convention Industry Council and serves on numerous local boards.

 

Steven Driggs

Stephen has been producing shows across the Western US for the past 10 years.   As the Seattle Branch Director for PSAV, he brings the ability to produce any event from concert to meeting to gala and anywhere in between.  His events have earned best of state recognitions and clients enjoy his passion for an impactful presentation.  Stephen has broad technical knowledge of Projection and Audio specialties that is industry proven and creatively applied.  He now lives in Issaquah with his wife and 2 children.

 

Chris Emerson
Strategic Accounts Certain

Chris has been at Certain for over 8 years in several key roles including Sales Representative and Director of Sales in North America. He currently oversees Strategic accounts, managing some of Certain’s largest customers and key new business opportunities. He attends many industry tradeshows and has spoken several times in educational sessional sessions for Helms Briscoe. He  has his B.A. from the University of Southern California.

 

Audrey Fan Audrey Fan’s career spans over 19 years in the hospitality industry as both a supplier and planner.  She has worked at many hotels and opened The Paramount Hotel Seattle and Elliott/Grand Hyatt Seattle.  She also promoted East King County/Meydenbauer Center during its opening years and while at Seattle’s CVB, focused on and increased corporate citywide business.  

As a planner, she has worked on a variety of events such as; advancing two Super Bowl teams (Philadelphia Eagles/Chicago Bears), American Society of Plastic Surgeons, the National Broadway Tour of Mamma Mia!  She is an industry advocate and serves in  many board positions including President of MPIWSC in 2000-2001.  Her current project is launching www.eVenues.com; an online marketplace for meeting and event space for customers to find space to rent.   In her spare time, she works on a multi-media entertainment project www.VelvetMoonChronicles.com ~ check it out!   


Robert Ferguson
Robert Ferguson has served in a number of sales and marketing roles within the hospitality industry for more than 15 years.  Robert’s expertise is in building long-term relationships with customers and creating company departments to best optimize those relationships.

In addition to his current full-time sales role with 360Limo, Robert volunteers with Junior Achievement teaching business to High Schoolers, works on a number of industry committees, is an occasional speaker on industry panels, and is a sales and marketing consultant for small to medium-sized companies.

After earning a BFA in Film and Photography from Ithaca College, Robert went on to work in television production and received an Emmy Nomination for his videography work.  He then moved into the hospitality industry, where he found a perfect fit for his creative mind and outgoing personality within sales and marketing.  
He recently moved to Dallas, TX for both the sunshine and a new job opportunity, where he now lives with his girlfriend and their hairless cat.

 

CYNDI HOLLOWAY, CMP Cyndi Holloway, CMP is both a very Passionate and Motivating Sales Manager at the Red Lion Hotel on the River-Jantzen Beach. She offers over 20 years of experience and insight in the travel and hospitality arena. Cyndi recently received her CMP in July of 2010; She is currently the Professional Development Chair for the MPI Oregon Chapter. Cyndi is inspired by her family, her friends and her favorite lesson learned so far “Envy is a waste of time. You already have all you need.”

 

Josh Harmon

Josh Hamon has been the Creative Director at Hollywood Lights for the past two years. Over the last year he has enjoyed designing for Bumbershoot, Mary Bridge Festival of Trees, and many other events in the Pacific Northwest. This is his first panel discussion and he is honored to be here. In the future he looks forward to someone else writing his bio.

 

Dr Sean Harry
One thing makes each individual and every company uniquely special. Dr. Sean Harry believes finding and developing that one thing is the key to flourishing businesses, careers and networks.

Sean has spent more than 20 years helping people discover and hone their personal brand so they can connect with their ideal clients and find their perfect careers. He inspires, motivates and trains people as a professional speaker throughout the U.S. and daily in his business ventures. Sean is the Director of Training and Talent Development at Career Management Solutions.

Combining wisdom and humor, Sean teaches people how to honestly assess their strengths and weaknesses to tap into their true passion — the one thing that sets them apart in life and in business.

 

SCOTT KARMAN

Scott Karman, Account Director at Silver Fox Productions Scott collaborates with top executives, from start-ups to Fortune 500 companies, to develop impactful presentation strategies for investment funding, C-Level sales, and keynote speakers in the technology, health care, and communication sectors.

Scott has twelve years of business development, management, and visual communications experience working in the fields of corporate communications,public relations, advertising, business consulting, and financial management.

 

Mike Lawrence  -
Regional Vice President, StarCite

Mike is a Regional Vice President for StarCite, the world’s leading supplier of Strategic Meetings Management solutions.  He has over 10 years of industry experience in providing solutions to Fortune 1000 companies throughout the Western United States and Canada. Before joining StarCite, Mike was Regional Director at Rearden Commerce and Global Account Manager at Concur. 
Prior to his Travel Industry experience, Mike provided industry solutions in the areas of ERP/Financial solutions, CRM/Contact Center solutions and Engineering software.  Mike also started his career as a practicing Professional Engineer supporting the commercial Nuclear Power industry.  He graduated from UCLA with a BS in Engineering and received his MBA from UC Berkeley.  He is married to his college sweetheart and has 4 grown children.

 

Molly Murrah

 Molly Murrah has owned Murrah & Company in Kirkland, WA since 1994. A seasoned, creative professional, Murrah has over 25 years of experience designing and producing integrated marketing programs, corporate identity programs, advertising, direct response marketing campaigns, sales promotion

and communications support materials. Working individually – and often in collaboration with a team of creative partners – services provided include strategic planning, consultation, public relations, project management, print and Web site design, copywriting, art production, and vendor coordination.

 

Tim Neill

Tim is an audio-visual expert and event producer with 30 years of experience influencing the strategic direction of events to create compelling experiences that immediately connect with audiences.  He manages AV Rental Services, a division of Henry V Events that delivers, installs and supports all your audio-visual needs.  Tim has been an active member of the Meeting Professionals International for 9 years and is the current Director of Special Educational Projects for the Oregon Chapter.

 

Jon Petz Jon Petz, Author, speaker and corporate entertainer is the Chief Engagement Officer of Bore No More.™ Jon engages his audiences into his events, but also re-engages them into their own lives, careers, organizations, goals and into the lives of others. He helps them create SHOWTIME moments in which you learn how to create IMPACT instead of simply meeting expectations…because Jon is former corporate executive and named one of the top 40 business professionals under the age of 40 by Business Journals Newspapers.

As an opening or closing keynote speaker, Jon has presented his signature and custom keynote presentations filled with energy, entertainment & inspiration for world organizations. Jon is an engagement expert who has mastered the ability to relate to his audience and capture them through the emotion and content of his presentation.

It had to be said, and finally, someone was willing to say it - Boring Meetings Suck!™ ABC News, CBS News, The Wall Street Journal, Success Magazine and CNBC amongst many others, have covered the success of his “take no prisoners” approach to effective, engaging and results driven meetings. The response? A best seller for Jon and a breath of fresh air to everyday office meetings & all who need to Get MORE from them or Get OUT of them. His breakout session, based on the book, is frequently the top rated overall session of conventions and conferences.

Performing since a child, Jon’s performed his unique blend of interactive and comedy magic in the Sydney Opera House in Australia to a pasture in Sidney, Ohio. He’s been the opening entertainment for groups such as the American Idol Tour and Rascal Flatts, and created custom themed shows for corporate groups, trade shows and associations around the world.

Combine this, and you have only one person. That person is Jon Petz…Because No One Remembers Boring!

 

Lenny Rede, Operations Manager of Wine World

Lenny Rede, Operations Manager of Wine World will cover the basics of how to select wines for your group events.  Topics include matching wines with food, where is the best place to obtain your wine, what wines should cost and why, the pros and cons of bringing in your own wine and the process for doing that, how much wine do you need, and where does one go for help?

 

Amy Lee Segami Today’s Chicago Woman has twice named her a “Woman Making A Difference.” The BBC radio called her work a major accomplishment. Crain’s Chicago Business recognized her as the foremost practitioner of the Suminagashi art form, and one of the region’s finest leaders in the field.

With water as canvas, Amy Lee Segami draws on her physics knowledge and Asian heritage to create art. Applying the principles of science, she revived and transformed a nearly lost art into a contemporary medium. Her work breaks historical boundaries of art and expands technological limitations by redefining its expression. Her paintings are about the essence of human experience and its relationship to the universe. They have won numerous awards since 1989.
Fermi National Accelerator Laboratory invited Segami to exhibit a one-person show. In addition to private collections worldwide, her works are in the permanent collection of the Cooper-Hewitt National Design Museum, Smithsonian Institution in New York, and the Museum of New Mexico in Santa Fe.

Segami, an engineer and a professional artist, is the Founder and Managing Principal of Segami Consulting, an international consulting and training firm. Its focus is on the interdisciplinary, innovative, and interactive whole brain learning programs that help clients to think better.

She is an international keynote speaker, facilitator, and trainer. Prior to Segami Consulting, she was a corporate engineer and VP of an international engineering firm. She has worked with business leaders, government officials, and entrepreneurs in 17 countries and ran her own artist studio gallery in downtown Chicago.

Segami earned her Bachelor’s degree and Master’s degree in Mechanical Engineering from the Illinois Institute of Technology. She studied many Asian traditional art forms such as Ikebana, Tea Ceremony, Calligraphy, Taichi, and martial arts.

She is a Professional Member of The National Speakers Association; a Guild member of Creative Education Foundation; a Life Member of Sigma Xi, The Scientific Research Society; a founding member of TEDxIIT; and a National Council Member for Arts-Based Learning in Science Education, sponsored by National Science Foundation. Segami has received many honors for her extraordinary ability and innovative application of combining art and science.

 

Patti Shock

Patti Shock is a tenured Full Professor in the Hotel College at the University of Nevada, Las Vegas and an Academic Advisor for The International School of Hospitality. She is the Co-author of five books on catering and a frequent speaker at industry meetings on catering topics and/or social media. Patti is a Certified Professional Catering Executive, Emeritus and the recipient of many awards and honors.

 

Eddie Slowikowski Why Eddie? Because He Sets the Pace.

Eddie's story has always been about taking the lead and setting the pace. Through his years as a world-class runner and now as an internationally known Speaker/Trainer, you can count on Eddie to be out in front. He’s a Self-made Businessman & Entrepreneur; Professional Speaker & Trainer for past 19 years; Best Selling Author of “LifeRide:  The Ultimate Rollercoaster”; Fastest college indoor mile (3 minutes 58 seconds) in the nation in 1990; Member of illustrious Sub-Four Mile Group; A 3 time N.C.A.A. All American in Track & Cross Country at Loyola University Chicago; First college athlete to be Midwest Collegiate Conference champion three years in a row; Represented the United States at the 1987 Pan Am games, 1990 USA Track & Field Team in London, England, as well as the 1992 Olympic Trials; Inducted into Loyola Athletic Hall of Fame, 1998.

Throughout all the accomplishments and medals, Eddie sought to enrich his life with service and empowerment for himself and others. Whether it was in month-long service projects in Central America or helping the homeless in the city of Chicago, Eddie widened his world view beyond the life of sports. Now a husband and father of two, he proves that a successful balance of life and business can be attained.

In over 19 years of speaking, Eddie has found a way to combine the high energy of his competitive running years with a service to community. A self-made businessman, Eddie once again sets the pace - this time in the world of professional speaking.

Eddie speaks to tens of thousands of people year in and year out, having developed a vast array of programs and presentations that are customized to fit the needs of each audience. Whether it's in corporations or associations, Eddie's personally devised programs are ever changing, keeping his message on the cutting edge for audiences everywhere. His extraordinary rate of repeat business is a testament to his versatile talent. The one constant through it all remains his high-energy message and interactive style.

 

JAMES SPELLOS, CMP, MOS James Spellos is the President of Meeting U., a company specializing in training in the topics of technology applications and meeting planning. Jim is certified as a Microsoft Office Specialist (MOS). He is a recognized expert in the field of technology applications training.

Jim has been a faculty member at New York University’s School of Professional and Continuing Studies since 1990, joining the undergraduate faculty in 2002. He developed all of the on-line courses for NYU’s Meeting Management certificate program. He also develops numerous courses for worldwide leading seminar organizations as the American Management Association.

Through Meeting U., Jim publishes a monthly technology e-letter called Techniques. This free newsletter discusses cool technology and productivity tools both within the meetings industry, as well as those that apply for all professional and personal use.
Outside of the meetings industry, Jim is an accomplished musician and songwriter, playing lead guitar in New York City-based rock band Contraband. Their first CD, Welcome to the Neighborhood, was released in late 2008, with all proceeds going to charity.

 

Sébastien Tondeur

Having picked up a string of business qualifications on both sides of the Atlantic (BSBA, MBA, & Masters in Entrepreneurship). Sébastien Tondeur has a persona as multinational as the company he works for. He is the Chief Executive Officer at MCI’s head office in Geneva, where his responsibilities span company strategic planning, mergers and acquisitions, strategic meeting management, branding and key account management. He says he wants to create the largest communications, associations and events management group in the world and, with 47 offices to date in 23 different countries, the 25 year old company he is growing with his father, is well on the way there already. The aspects of the business that particularly interest Tondeur in include branding, meeting consolidation, supply chain, corporate finance, technology and entrepreneurship. He is a frequent speaker at industry events, on topics such as mergers and acquisitions, meetings and events, procurement and trends in the meetings industry. He has had several articles published. Sebastien is MPI's past-European Council President 2006/2007 and currently serves as Chairman of the MPI International Board. And he still finds time for a private life! He enjoys reading and music, plays the guitar and is never happier than when fishing and hiking in remote mountain areas. It is this love of the wild that resulted in an uncomfortably close encounter with a grizzly bear during a fishing adventure in the Alaska Katmai Reserve. But a lot can happen in business but he now says the most exciting and emotional moments of his life are when he is with his wife and three daughters.

 

sarah wilcox

Raised part-time in the city of Tacoma, Sarah spent the other half of her childhood running around pastures and singing to sheep on her family’s farm in Kitsap County.  Inspired by a "County Cousin-City Cousin" upbringing, she has dedicated her work to building stronger connections between farmers and eaters and growing a healthier food system, incorporating health, economy and environment. She has a BA in Sociology from Gonzaga University, a Masters in Environment, Development, and Policy from the University of Sussex (Falmer, UK) and a Graduate Certificate in Sustainable Entrepreneurship from Bainbridge Graduate Institute. She is also the Vice President of the Tacoma Farmers Markets Board and a Steering Committee member for the Tacoma/Pierce County Community Gardens Program.

 

chendra wilson

As a marketing manager for Windows in the Retail Channel, Chenda focuses on engaging with retail partners to develop and execute marketing activities for the Windows 7 brand.  She is responsible for aligning retailer activities with Microsoft’s retail business strategy and landing merchandise assets in-store and in-ad, digital content online, and training messaging with sales personnel. Over the past three years, Chenda helped successfully generate consumer awareness and the adoption of Windows 7 at various retailers, including Amazon.com, Costco, and Walmart. Chenda has been at Microsoft for over eight years and has successfully contributed to the World Wide OEM Marketing and Microsoft Learning team.  Before coming to Microsoft, she worked in several roles at local ad and marketing agencies. She has a Project Management Body of Knowledge certificate and graduated from the Art Institute of Seattle.